Is Cupshe A Fast Fashion Brand? An Expert Breakdown!

Cupshe is a fast fashion brand known for its affordable swimsuits. The brand has been offering thousands of high-quality pieces since 2015 when it was founded by Mike Zhao, a Chinese entrepreneur.

Even though it is based in China, it offers its products to numerous countries. With thousands of swimsuits available on the website, it won’t be hard for you to find one according to your body type.

Since the establishment of the brand, it has made over a million customers that have enjoyed all types of swimsuits. The brand has recently introduced clothes in addition to constantly changing their swimsuits.

The use of recycled fabrics and biodegradable packaging is what makes the brand so popular among many women, not to mention the quality of their fabrics.

To them, quality matters, which is why the brand claims to produce durable swimsuits that are meant to last a few washes.

Another thing that makes the brand unique and likeable is its inclusiveness. Since the brand offers swimsuits to all body types, plus-size women can enjoy their time at the beach too.

To find out more about the brand, continue reading the article.

Sustainability Rating: 4/10

Category: Clothing

For: Women

Products: Swimsuits, dresses, sweaters, jumpsuits, bottoms

Style: Chic, bold, trendy

Quality: High

Prices: $30-$50

Sizes: XXS-XXL, 0-18 (US), 4-22 (UK), Plus (00X-3X, 12-24 UK)

Fabrics: Nylon, spandex, polyester, yarn

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: Yes

Manufacturing countries: China

Certifications: GRS, BSCI, SSL

Interpretation Of The Sustainability Score

If a brand receives a sustainability score of 4 out of 10, it means that the information they provide regarding their sustainable and ethical approaches is not enough.

They are, however, aware of the fact that the fashion industry's lack of sustainability is destroying the environment, and are constantly striving to improve their approach.

What Are The Sustainability Practices Of Cupshe?

Although Cupshe does not have an official certificate showing sustainability policies, their website shows they have been taking many sustainable measures to ensure their brand leaves a positive impact on the environment.

With that being said, their textile printing is energy-sufficient and they have been using biodegradable packaging for quite some time now.

Moreover, they have built a strong community for women with a strong aim to make them confident and love their bodies, but does it actually give back to the community?

Well, the brand is not 100% ethical and vegan, however, they still make sure they give something back to the community.

The brand uses recyclable nylon and polyester, as mentioned on the website, which are made of recycled bottles.

According to the certificate that they hold, GRS, their recycled nylon and polyester are derived from pre and post-consumer materials.

Their goal is to make all their swimsuits and other apparel out of recycled material to meet the strict environmental policies.

Are There Any Ethical Practices Of Cupshe?

For a brand to be ethical, it has to meet certain standards that should be morally right. The brand should act in a responsible and positive manner, and it should not inflict any harm on animals.

The ethical values of any brand show what they are intending to do to make a positive difference in the world. As you use environmental resources to build your brand, it is your responsibility to give back to your community in an ethical way.

As for Cupshe, their website does not show any ethical policies. Concerns have been raised about the brand's products' mass production, sustainability, and social responsibility considering their low prices.

In terms of social duty, they have never mentioned raiding any fundraiser for a good cause or donating to a charity.

Additionally, they have never used their merchandise to promote any worthwhile cause that they state on their website.

Does Cupshe Ensure They Are Not Using Child Labor?

Many wonder if child labor is still a thing in 2023. Sadly, it still persists. Because of this practice, many children are deprived of their childhood, quality education, and physical and mental growth.

Even if it is not allowed legally, it is still a thing in many fashion industries. In fact, it is rising day by day in developing areas.

Since many industries manufacture apparel on large scales, they need as many laborers as possible, that too on low incomes. They employ children for small tasks, such as cotton picking.

Now, brands that claim to be eco-conscious and ethical should be 100% careful of human rights.

However, it is not always possible for many brands to ensure that the source of their materials is ethical and free of child labor.

While Cupshe says it does not use child labor in any way and is BSCI certified, we can still presume that it employs child labor because its swimsuits and apparel are mass-produced in China where child labor is widespread. Additionally, the brand does not mention the use of any organic material either.

As an eco-conscious consumer, it is your responsibility to educate yourself regarding this matter and share this knowledge with your peers.

Does Cupshe Have Any Animal Welfare Policies?

What are animal welfare policies and why are they important? It might not come to your mind before purchasing a nice coat made of fur, but it is of great importance to take animal welfare policies into account.

Animal welfare policies preserve the rights of animals and not cause them any harm. While many brands have stopped using animal fur and exotic skin, it is still an issue to date.

Cupshe, in particular, does not state anything regarding animal welfare policies on their website. They mention using recyclable materials that are made of waste plastic.

In addition, they have not mentioned using animals to manufacture their products, which might mean they only use recyclable fabrics.