Is Eloquii Fast Fashion? An Expert Breakdown!
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Fashion is a privilege that is still not available to a majority of people because the fashion industry often overlooks plus-sized people while designing clothes. It comes as quite a surprise because a vast majority of Western countries especially the USA have a larger ratio of plus-sized individuals than thinner ones. However, they’ve always been treated as an anomaly and excluded from the fashion world.
Going back almost 10 or 20 years, we would hardly come across an advertisement or billboard featuring a healthy woman. All we saw were size 1 models displayed everywhere promoted as the standard for women. Things have been changing since then and there has been an uproar for the fashion world to be more inclusive, not only in sizes but also in the color of the skin. There has been progress but it is still slow.
Eloquii is a brand that is leading the movement for such a change in the USA by focusing on plus-sized women only. It wants to create a safe space for women who cannot easily find their size in stores by creating a brand that produces specifically for them. Yes, Eloquii’s sizes range from 14 to 32! It is a store that caters to such women only by producing a diverse catalog that can fulfill their every need. Eloquii offers them the chance to step into the catwalk as well, a place that they had always been excluded from.
Women of all sizes love fashion and want to adorn fashion but they can only do it if the fashion world lets them in. Eloquii says that it “believes in the transformative power of fashion.” It is trying to create a revolution through which fashion is made accessible to everyone. It wants to show that fashion is not something that can be limited or boxed away, rather it has the quality of bringing people together and helping them shine.
Eloquii takes this responsibility upon itself by helping plus-sized women shine as they have always wished to. It recognizes that “fashion doesn’t stop at size 12.”
Sustainability Rating: 2/10
Category: Clothing, Accessories
For: Women
Products: Dresses, Bottoms, Outerwear, Scarves
Style: Casual, Formal
Quality: Low
Prices: -
Size: 14 – 32 (International Size)
Fabrics: Polyester, Cotton, Spandex, Viscose, Elastane, Linen, Leather, Nylon
100% Organic: No
100% Vegan: No
Ethical and Fair: No
Recycling: No
Manufacturing Countries: Not Transparent Enough
Certifications: Not Transparent Enough
Eloquii offers everything to the customer from casual clothing to part wear and even swimwear so that it becomes the sole granter of wishes for plus-sized women. Many reviews by women about Eloquii specified that almost 70% of their wardrobe was made up of the brand’s clothing because it offered everything and the women had no need to go anywhere else.
Eloquii was owned by Walmart previously and it gained tremendous attention because of a single reason; the sizes. Its clothing was fashionable and good, but that wasn’t the thing that grabbed people’s attention because you can find good clothing anywhere. It was the sizes that sparked the interest of the people.
Plus-sized women now had a destination where they could shop for a sunny day out, an office party, or a night out at the club. The designs encouraged them to go out more and flaunt their beauty. This way Eloquii helped inspire confidence in many women to express themselves more.
In 2013, it was announced that the brand would be closed for an undisclosed reason, and for the first time in fashion history, people flocked to the stores and the website sending messages to keep the store open. The CEO of Eloquii said, "I've been in fashion my whole career, and I've never read such touching notes." The store was soon announced to be relaunching by the sheer support and love of the people and it saw incredible growth in the following years.
It is quite easy to establish that Eloquii is a fast fashion brand because it admits to being one itself.
“Taking trends from the runway to your closet, ELOQUII offers exactly what you need for both your professional and weekend wardrobe.”
These lines are featured on the first page of Eloquii’s website and it proudly talks about seeking out new trends and updating its website and stores almost daily. Its New Arrivals page is updated daily with the newest trends and designs and there is always a sale going on.
These are some of the key hints to identify any fast fashion brand. It produces trendy clothing fast and sells them at very low prices because the items are mostly made unethically in developing countries using cheap materials. This is the basic definition of any fast fashion brand and Eloquii fits right into it.
While its efforts towards inclusivity are admirable, Eloquii is almost invisible in the sustainability sector. On top of being fast fashion, Eloquii has no goals or initiatives for sustainability on its website nor does it have a history of doing anything for the good of the planet. It has a “Not Good Enough” rating by the GoodOnYou directory because it does not disclose anything at all. It is like we only know the brand from the surface.
It mentions designing the clothes in New York but no information can be found about where the clothing is manufactured. Such lack of transparency often hints towards an unethical background because this gives the brand a reason to hide what goes on in their factories. If Eloquii followed strict ethical and sustainable protocols in its factories, it would want to show off its efforts but we see no such moves.
Moreover, it has a rating of only 2.2 stars on SiteJabber with most customers complaining of bad customer service or items not being delivered. It seems that Eloquii is quite hit-and-miss with its customers because the customers either love it or hate it, with no in-between. It has still managed to make a niche in the fashion market because of its focus on plus-sized clothes that prompts people to ignore its other faults.
However, plus-sized women also want to play a part in helping the planet by buying eco-conscious clothing. They are demanding more brands that cater to their sizes and also the environment. Eloquii does not seem too concerned by this at the moment but we hope it turns its attention to the impending gloom cast by global warming as well.
Plus size Clothing, Dresses, Skirts, Suits, Tops, Jeans and Pants for Women | Eloquii
ELOQUII Review - With Wonder and Whimsy
ELOQUII Reviews - 54 Reviews of Eloquii.com | Sitejabber
Does Eloquii's Success Mean Plus-Sized Women Finally Get The Fashion They Deserve? (forbes.com)