Is Emery Rose Fast Fashion

Technology has advanced in many ways in the past few decades. The impact of technology on our lives is immense, and it has completely transformed the way we live, communicate, and work. Majority of people are online today than at the start of the millennium, from smartphones to social media, technology has revolutionized every aspect of our lives. Since COVID-19 came into our lives, it felt as if the world was on pause. No communication with loved ones, no entertainment, no sources of income, just continuous apprehension and worry.

Any kind of exchange of goods and services or transmission of funds and data over the Internet is known as e-commerce. It relies completely on technology and is conducted over computers, tablets, smartphones, and other smart devices. E-commerce has helped the world to work again by allowing businesses to gain access and establish a wider market presence. It enables small businesses to gain a wider range of audience.

Emery Rose is an international B2C e-commerce company that mainly focuses on women’s wear but also offers shoes, accessories, bags, home décor, and other fashion items. This brand was established in December 2020 and is operated in China and the United States. Their main focus is the American market but they are diligently working to expand the market to a global scale.

This brand is particularly famous among the people for its fashionable products. Going from patterned blouses, graphic tees, stylish swimwear, or charming jewelry, Emery Rose has it all. Fashion is a fun way to express your style and personality and this brand certainly allows you to do so. Since their foundation, Emery Rose has had only one goal; everyone should enjoy the beauty of fashion.

 Many people are unable to go outside and shop freely or are just too busy in their lives to take some time out for a breeze down the stores. Along with that, some just don’t live in that particular area. For this specific reason, Emery Rose offers fast and helpful services by providing different shipping options to satisfy their customer’s needs. In addition to this, they present countless items in different categories. From jewelry to clothes to shoes, they have all the trendy stuff ready.

Among other things, this brand is unique from others as it offers products that are made to fit all body types. This gives them a huge plus point as most women are naturally frustrated when they aren’t able to find clothes of their size or just don’t feel comfortable in them. Women generally tend to be more interested in fashion so this factor plays a lot in their popularity.

Sustainability Rating: 1/10

Category: Clothing, Shoes, Accessories 

For: Women

Products: Shirts, Dresses, Boots

Style: Casual, Contemporary

Quality: Low

Prices: -

Size: -

Fabrics: Polyester, Organic Cotton, Spandex, Viscose, Elastane, Linen, Leather, Nylon

100% Organic: No

100% Vegan: No

Ethical and Fair: No

Recycling: No

Manufacturing Countries: Not Transparent Enough

Certifications: Not Transparent Enough

Fast fashion has had a disastrous effect on the environment and people’s lives in the past few decades. It has given birth to a culture of consumerism and instant gratification that is affecting people’s mentality and pressuring them to keep up with trends or they’ll be left behind in the race. Its effects on the environment are difficult to sum up in a few lines as fast fashion is playing a huge role in destroying the natural environment. It has no regard for natural resources or the people that work in factories as the only true goal of such brands is money.

Emery Rose is a fast fashion brand that admits to producing trendy clothing. Moreover, it is easy to trace whether a brand is fast fashion or not by simply observing how frequently they update their fashion portfolios. Emery Rose updates its website almost daily with new designs and new products.

Moreover, the brand has grown a lot in the past few years because of the unbelievably low prices it offers clothing. This is only possible because the brand uses low-quality materials using cheap labor in countries like China and India. Brands that produce premium quality clothing cannot afford to sell garments at such low prices. However, Emery Rose products can only be worn a few times before they fade or tear apart.

While going through its website, we found no statement about sustainability by the brand. It considers itself a fast fashion proudly and has not taken any steps to move towards a sustainable business model. It uses materials like nylon and natural polyester that are not biodegradable and are easy and cheap to obtain which is why they are an ideal choice for fast fashion brands. We could find no organic or recycled material in any of the available garments.

It was interesting to note that Emery Rose’s garments are made in SHEIN’s factories as both of them are owned by the same parent company, Zoetop Business Co. SHEIN is one of the worst sustainably and ethically rated stores on the Internet. It not only makes low-priced and low-quality clothing but has also been accused several times of stealing designs and mocking various cultures and religions. SHEIN has received a rating of 0-10% from the Fashion Transparency Index because it reveals absolutely nothing regarding its factories and how the workers are treated.

SHEIN has also received the lowest possible rating by the GoodOnYou directory. Seeing as Emery Rose gets its garments made in the same factories, we can come to an appropriate conclusion ourselves. In addition to being incredibly silent about sustainability, Emery Rose has a rating of 3 stars on Trustpilot with most of the customers complaining about the ridiculous customer service and the dubious quality of clothing.

It should not come as a shock to anyone that any brand selling t-shirts at an appalling price of $5 could manufacture anything high-quality. This is why such brands cannot be trusted because it is not hard to imagine the terrible conditions that workers back in the factories must go through to manufacture garments that would only end up in landfills in a few weeks.

Overall, Emery Rose is miles away from being considered a sustainable brand as it has exerted no efforts in attempting to incorporate any sustainable or ethical measures in its supply chain. One should be wary of buying from such brands and it is better to conduct deep research into these brands before purchasing.

 

Emery Rose (shopemeryrose.com)

Emery Rose Reviews: Must Read This Before You Order Any Clothing (fortyreviews.com)

How Ethical Is SHEIN? Why It Gets Our Lowest Rating - Good On You

Emery Rose | Women's Clothing，Plus Size，Shoes，Jewelry & More (shopemeryrose.com)