Is Emmiol A Fast Fashion Brand? An Expert Breakdown!
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Finding a clothing brand that screams out who you are, that makes you feel most at home with yourself every time you feel the fabric comfortably grazing against your skin is quite difficult in these times when everyone wants to keep up with the latest fashion trends but also portray their colors.
Emmiol is a trendy and bold clothing brand that lets you emphasize your individuality without falling behind in any fashion trends.
Emmiol consists of a team of designers who strive to offer women a large variety of trendy clothing that not only makes everyone take a second look but is also ethically made.
They have an extremely pet-friendly working environment where employees are allowed to bring their pets with them to work to boost the creativity and overall motivation of the team.
Interestingly, the brand also donates a portion of its earnings to the Animal Protection Association, in addition to banning the production of fur and leather. Their entire catalog is free of any materials that may be attained through animal cruelty.
Emmiol gives ample weightage to women feeling empowered and confident through garments that exude who they are and make them the Barbie of their lives!
Their extensive collection of tops, skirts, jeans, and dresses allows every woman to be able to choose their style rather than merely being another invisible face wearing the same design.
Although they produce casual clothing for men as well, their main focus remains providing chic clothing for women.
Their collection allows you to dress up in all sorts of cute and sexy outfits!
You can take a walk in the street wearing a simple sleeveless tee paired with their famous cargo pants or you can hit the club scene with their elegant formal dresses that highlight your best features.
Sustainability Rating: 7/10
Category: Clothing, Accessories, Jewelry, Shoes, Bags
For: Women, Men
Products: Outerwear, Loungewear, Swimwear, Tote Bags, Flat Shoes
Style: Trendy, Chic, Vintage
Quality: Medium
Prices: $05.00 - $100.00 (US)
Size: S-2XL (Emmiol Size), 2-8 (US), 6-12 (UK), 34-40 (EU)
Fabrics: Polyester, Polyester Blend, Acrylic, Cotton, Spandex, Cotton Blend
100% Organic: Yes
100% Vegan: No
Ethical and Fair: Yes
Recycling: Yes
Manufacturing Countries: Not transparent enough
Certifications: One Tree Planted
Emmiol has some of the best sustainability practices in the fashion industry. Even though it is still far from being a 100% sustainable brand, it is slowly making its name atop the leaders in this field.
It keeps a close eye on the workings of each process to keep it as ethical as possible.
One method that it has adopted is keeping few products in stock and only manufacturing garments when an order comes in. This allows them to save the raw material and reduce waste.
Moreover, it pays a great deal of attention to how their clothing can become more sustainable through design, materials, and packaging.
Remarkably, they have several certificates outlining the large number of trees that they have planted by donating to the organization, One Tree Planted, which works towards reforestation and conservation.
To date, they have donated a staggering amount of 20,390 trees to the environment and saved up to 300 million liters of water! They even have an EmmiolxGreen campaign on Instagram through which they donate $0.1 for every item sold.
Their dedication to creating a workplace that highlights gender equity and offers protection for women’s rights is admirable. It provides inclusive training, equal opportunities, and equal pay to all individuals irrespective of their gender which helps cultivate a healthy environment.
What is more interesting is that 79% of its managers are women! They believe that it is significant to have women in positions of power to promote gender equality and safe working environments.
Not much is known about the manufacturing factories that Emmiol uses for the production of its items or where they are located but they have an ethical trade policy and make sure to follow all regulatory requirements of the country that they are shipping to.
Although Emmiol offers cheaper and sustainable products, some reviews do say that the products are not durable and are suitable for only a few wears. So, its goal of making its clothing durable to promote sustainable practices may be hindered by the low quality of the garments.
Moreover, some customers have complained of a difference in the color of the items as compared to the website.
Even though it is not a huge problem it may lead to negative reviews from buyers if it continues. Also, some customers have faced shipping problems wherein they either do not receive the item ordered or it takes months to arrive which can be quite frustrating.
Emmiol is a comparatively new brand as compared to others like Shein and Fashion Nova, so it is not very well-known among the general public yet.
This means that it does not have credible reviews online by any critic or fashion blog which leaves its current customers as the only trusted source. Furthermore, their collection still has a lot of scope to be expanded so that it can compete with more well-known brands.
In comparison to Emmiol, Shein has a very well-crafted and organized sustainable approach towards fashion.
They call it the evoluSHEIN roadmap which not only includes workplace equity and waste-less innovation but also long-term durability processes and the protection of biodiversity and animal welfare.
It is very transparent about its sustainability practices and materials which makes it more trustworthy as an ethical brand.
Comparatively, while Emmiol can be appreciated for its steps towards sustainability, we can not deduce whether it is 100% vegan or sustainable due to the lack of information on its website.
Overall, Emmiol is receiving positive reviews for its cheap prices and seasonal discounts that keep the customers satisfied. Their sustainable practices, while having a lot of room for improvement, are a step in the right direction for it to become a 100% ethical brand.
And finally, it can be concluded that we recommend Emmiol for its stylish yet cheap collection and eco-friendly practices!