Is Gina Tricot Fast Fashion? An Expert Breakdown!

November 10, 2023

Gina Tricot is a Swedish fashion brand that was founded in 1997 with the goal of providing ladies with the newest styles. Annette Appelqvist and Jorgen Appelqvist are the founders of Gina Tricot.

Over the course of its 25-year existence, the company has grown, opening outlets not only in Sweden but also in Norway in 2007 and Finland and Denmark in 2008.

In addition to running e-commerce within Europe, they currently run about 150 outlets across four European nations. Gina Tricot employs 1,500 people, of whom 97% are female.

Gina Tricot is becoming more and more well-known every day, and a lot of its global clientele is curious as to whether or not the company is a fast fashion outlet.

The brand does fall into the category of fast fashion brands as they claim that they create designs and articles as fast as possible for their customers and they actually do.

However, the brand claims that they are continuously changing to become a truly sustainable brand and that they are making every effort to develop in every area.

Sustainability Rating: 4/10

Category: Clothing, footwear, accessories

For: Women, Kids

Products: Tops, shirts, blouses, dresses, jumpsuits, jackets, coats, sweaters, denim, trousers, skirts, knitwear, lingerie, beachwear, activewear, shoes, bags, accessories

Style: Casual

Quality: Medium

Prices: $

Sizes: XS-XL, 2-10 (US), 4-12 (UK), 34-40 (EU), 4-12 (AU)

Fabrics: Cotton, linen, lyocell, modal, viscose, ramie, acetate, nylon, spandex, polyester, polyurethane, acrylic, neoprene, rubber, leather, wool, silk, down, denim

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Manufacturing countries: Bangladesh, China, India, Pakistan, Turkey, UK

Certifications: GRS, OCS

Interpretation Of The Sustainability Score

Brands with a 4/10 rating are beginning to use sustainable methods since they are conscious of the negative effects of the fashion industry. They offer enough pertinent information, but not enough to be regarded as sustainable.

What Are The Sustainability Practices Of Gina Tricot?

Gina Tricot claims that 57% of their clothing was made of more environmentally friendly materials at the beginning of 2020, setting a new record.

Gina Tricot has also opted to employ more sustainable recycled materials including wood-based fibers (viscose, Lyocell®, and cupro), Better Cotton (BCI), EcoVero®, organic cotton, Polylana®, TENCEL®, and organic cotton.

Furthermore, they aim to make their product line with 100% sustainable materials by 2028, which is quite a huge aim.

This shows that the brand is conscious about sustainability. However, there is no proof that Gina Tricot is on track despite having established a science-based aim to cut greenhouse gas emissions in both its supplier chain and direct operations.

Are There Any Ethical Practices Of Gina Tricot?

Gina Tricot claims that it is run and employed primarily by women; in fact, 97% of its workforce is comprised of women. In addition to empowering women and enhancing their self-esteem, they wish to uphold women's rights in both their internal operations and their production process.

Since Gina Tricot is a part of the Business Social Compliance Initiative (BSCI), its code of conduct conforms with the standards set by over 2,300 participating businesses. Prior to beginning business with them, all of their suppliers are required to sign the code of conduct.

Furthermore, the brand claims to have its managers onsite in Bangladesh, China, and Turkey to have a deeper understanding of the supply chain. In addition, these supervisors visit higher up the chain and respond quickly to any deviations.

Although Gina Tricot says it has a program in place to raise pay, there is little proof that it actually guarantees that workers in the majority of its supply chain receive livable salaries.

"Women make up 97% of Gina Tricot's workforce," according to the company, and its mission is to "empower women in everything [it does]." This is fantastic, but the company ought to start by making sure that the women in its supply chain receive a livable salary.

It is the right of all garment industry employees to be paid enough to lead secure, healthy, and dignified lives. Guidance on determining minimum living wages can be obtained from transparent and verifiable approaches, including those employed by The Asia Floor Wage Alliance and the Global Living Wage Coalition.

Does Gina Tricot Give Back To The Community?

Gina Tricot has made contributions to a number of initiatives both monetarily and cooperatively. The brand has collaborated with UNICEF for 10 years to work together to uphold children's rights, support children in realizing their potential, and enhance the lives of children and their families.

In total, Gina Tricot and its clients have given about 40 million SEK to UNICEF's efforts since the partnership's inception.

The urban neighborhoods of Gazipur City Corporation, which are home to textile workers, are the focus of the current UNICEF initiative in Bangladesh, which has been funded by Gina Tricot and running since 2016.

The program's objective is to provide increased access to health, nutrition, water, sanitation, and educational services for 150,000 children and their caregivers in selected metropolitan areas.