Is Hello Molly A Fast Fashion Brand? An Expert Breakdown!
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Hello Molly is an Australian brand that sells women's clothing, and it has offices in Beijing and Los Angeles in addition to its headquarters in Sydney, Australia. Dresses, rompers, tops, swimwear, bottoms, and activewear are all available at Hello Molly.
Ena Hadziselimovic and an unnamed business partner co-founded Hello Molly in 2012 when they were both still college students. Having attracted the interest of young female consumers, they sold $510,100 in their first fiscal year before increasing to 5.3 million in 2014.
The website launches more than 100 new pieces of clothes each week in an effort to appeal to a wide range of diverse tastes and identities.
The business introduced a brand-new experimental marketing campaign in July 2018. The business set up tables where students could spin a wheel for a chance to win different prizes at three institutions in Sydney, Australia.
In an effort to diversify beyond its present focus on "party wear," Hello Molly debuted its first swimwear collection for the 2018–19 season in November 2018. In May 2018, on an episode of Love Island, Hello Molly debuted its first television ad.
A number of models have helped to promote the company, including Emily Ratajkowski who wore a Hello Molly dress while seen in New York City, and Jasmine Tookes who shared a photo of herself wearing a Hello Molly dress on Instagram. Also seen running errands in a Hello Molly dress was actress Jenna Dewan.
In April 2018, Hello Molly and other merchants were included in a Vogue Australia article titled "Online shopping night cheat sheet." Similar to this, in June 2018 a Hello Molly jumpsuit was highlighted in an article about wedding guest clothing in Glamour (magazine).
Sustainability Rating: 3/10
Category: Clothing, shoes, accessories
For: Women
Products: Dresses, rompers, tops, bottoms, shoes, accessories, swimwear
Style: Casual, trendy, chic
Quality: High
Prices: $
Sizes: XXS-XL, 0-10 (US), 4-14 (UK), 32-42 (EU), 4-14 (Aus)
Fabrics: Polyester, faux leather, Mesh, Nylon, satin, Knit, Cotton, sequin, denim
100% Organic: No
100% Vegan: No
Ethical & Fair: Yes
Recycling: No
Manufacturing country: Not Transparent enough
Certifications: No
Interpretation Of The Sustainability Score
If a brand has a sustainability score of 3 out of 10, it means that the brand knows the impact of sustainable and ethical approaches on the environment.
They are beginning to develop sustainable practices to minimize the negative effects fashion industries have on planet Earth.
Such brands don’t have enough information on their websites to be regarded as sustainable, which makes it a bit challenging to judge correctly.
What Are The Sustainability Practices Of Hello Molly?
Hello Molly promised to utilize eco-friendly products in the past but there has been no improvement seen. Also, there is no evidence to support their use of organic cotton, recycled nylon, or polyester. All of their products are mentioned as synthetic, not sustainable.
Additionally, in present, the company hasn’t made any promise to reduce its carbon footprint or to be sustainable in any way.
What Are The Ethical Practices Of Hello Molly?
According to information on Hello Molly's website, the company's Sydney headquarters provides excellent treatment for its designers and employees. They also mentioned that they arrange regular outings, catered lunches, and birthday cakes every month.
Another employee stated "Hello Molly is a fast-paced ever changing environment where young creatives thrive. I am both challenged and inspired on a daily basis!"
Since we haven't discovered anything problematic elsewhere, we can assume that the company treats its employees well based on the reviews and website description.
Furthermore, Hello Molly offers young women good quality clothing in a variety of options without breaking the bank. Also, Hello Molly adhere to ethical standards by offering various shipping alternatives and giving a percentage of each transaction to charity (1% of purchases are given to The Nature Conservancy).
Even if Hello Molly has flaws, it is still ethically responsible and understands its social responsibility, unlike many other clothing brands.
Does Hello Molly Make Sure That They Don't Employ Child Labor?
Hello Molly has been around since 2012 and has mentioned that they always care about their customers and their staff at their headquarters and are committed to providing a variety of styles but never mentioned how their products are manufactured.
The brand claims that it releases more than 100 new products every week and its products are loved by customers of almost 100 countries. All of this needs a fast production and a lot of labor. The brand still hasn’t revealed the manufacturing countries where its products are made, despite including all the tiniest information on its website.
We also can’t tell if they use child labor or give fair wages to their labor because of their lack of transparency.
Does Hello Molly Give Back To The Community?
According to Hello Molly, they firmly believe in giving back to the community. They claim that they have consistently contributed to a range of organizations and causes related to the environment and human rights.
List of charities of the brand:
- Dress For Success
- Wires
- Australian Red Cross
- Black Lives Matter
- NAACP
- Reconciliation Australia
- American Red Cross
Does Hello Molly Have Any Animal Welfare Policies?
Hello Molly uses synthetic fabrics for its products thus we can say that it doesn’t harm animals for the production of its clothing.
However, Hello Molly doesn’t mention anything about its animal welfare policies.
Sources:
https://www.hellomolly.com/pages/size-guide
https://websitereviews.co/hello-molly-review/
https://www.hellomolly.com/pages/faq
https://www.hellomolly.com/pages/careers
https://www.hellomolly.com/pages/about
https://www.ireviews.com/hello-molly-review
https://en.wikipedia.org/wiki/Hello_Molly
https://www.qantas.com/travelinsider/en/lifestyle/business/hello-molly-business-tips.html