Is House Of CB A Fast Fashion Brand? An Expert Breakdown!
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Gracing famous personalities and women all over the world, the House of CB has come a long way. It is a luxury fashion brand, not fast fashion.
Conna Walker, an inspiring and motivated woman, decided to start her new journey in 2010. She was only 17 years old when she started her online brand, which is now loved by 3 million people.
She knew what other brands were lacking and wanted to create something that was different from the rest.
The brand focuses on producing designs according to every body type, ensuring every woman feels confident in their body.
The studio is located in London where high-quality apparel is designed. Every design is guaranteed to be unique to meet every woman’s needs.
Even though it is a high-quality luxury brand, it is still considered affordable. Let’s take a look at its sustainability and ethical practices.
Sustainability Rating: 3/10
Category: Clothing, accessories, shapewear, face masks, shoes
For: Women
Products: Corsets, dresses, denim, tops, bottoms, outerwear, loungewear, sweats, swimwear, bridal collection, shoes, face masks, shapewear
Style: Bold, chic, trendy
Quality: High
Prices: Starting from £39
Sizes: XS-L+, 2-12 (US), 6-16 (UK), 34-44 (EU), 6-16 (AU)
Fabrics: Cotton, chiffon, nylon, sateen, satin, sequin, silk, velvet, faux leather, chenille
100% Organic: No
100% Vegan: Yes
Ethical & Fair: No
Recycling: Yes
Manufacturing country: London
Certifications: Insufficient information
Interpretation Of Sustainability Score
Brands receiving a sustainability score of 3 out of 10 are either beginning to adopt sustainable and ethical approaches or don’t have sufficient information on their websites.
They know the impact sustainable approaches have on the environment and how important it is to promote them, but they might not make enough efforts to call them sustainable.
What Are The Sustainability Practices Of House Of CB?
Sustainability fashion practices mean that the brand is striving hard to produce clothes that don’t have a negative impact on the environment as well as taking into account everyone working for it.
To put it in simple words, such brands are eco-friendly and safe for the environment. To promote sustainability, as an eco-conscious person, one can stop buying from non-eco-friendly brands and only invest in those that have high sustainability ratings.
Sustainability fashion practices include:
- Discouraging child labor
- Using eco-friendly and organic materials to manufacture clothes
- Embracing recycling tactics
- Using renewable energy
- Upcycling, which means reusing existing clothes and transforming them into something new
Now, if we talk about House of CB, the luxury brand does not hold any certification showing it follows sustainable approaches.
However, the brand does say it recycles its fabrics and produces vegan leather. But again, the information is not sufficient.
What Are The Ethical Practices Of House Of CB?
The more fashion brands are emerging, the more they are causing damage to the environment. Only ethical and sustainable practices can solve this problem.
Many wonder if the clothes they purchase are actually ethically sourced. To make sure if a brand offers ethically sourced clothes, they might showcase the following traits:
- Holding a GOTS certificate
- Producing vegan products
- Producing cruelty-free products
- Producing plastic-free products
- Discouraging child labor
If your favorite brand does not have at least three of the above-mentioned traits, you might need to think about switching to a much eco-friendly alternative.
As for House of CB, the brand only mentions selling clothes made of vegan leather. There’s no mention of any certification, not using child labor, or producing cruelty free clothes.
This information alone cannot make the brand ethical and answer all the questions an eco-conscious person should be asking.
For a brand as famous as House of CB, it should be of utmost importance that it meets both ethical and sustainability criteria.
What Do We Know About The Factories That Manufacture Products For House Of CB?
As mentioned above, the brand was founded by a then 17-year-old woman named Conna Walker, which gained popularity among 3 million people around the world.
The headquarter is in London where all the clothes are made by competent professionals. They claim to use recyclable fabrics and vegan leather to manufacture their clothes, but they don’t have enough evidence to justify it.
In a video showing the making of their products, no child labor is shown, and since everything is made in-house and in small amounts as it is not a fast fashion brand, it’s a possibility that they don’t use child labor.
However, there’s no mention of it. There is only so much you can tell from what they mention on their website.
Does House Of CB Have Any Animal Welfare Policies?
According to animal welfare policies for a fashion brand, it is never right to cause any kind of harm to animals to manufacture clothes and shoes.
Treating animals with love and care is a divine practice. To avoid using animal skin and wool to manufacture clothes, one can opt for synthetic materials that are not harmful to the environment either.
For a fashion brand offering high-quality products to famous celebrities and women all around the world, employing animal welfare policies, ethical and sustainable practices, and giving back to the environment are very important.
As many people are getting eco-conscious and demanding answers, the brands should provide adequate information on their websites.
Now, about the House of CB, they mention using vegan leather for their jackets and corsets, which might show that they don’t cause harm to animals, but since there’s no clear evidence, one cannot claim it.
Do They Use Sweatshops?
A sweatshop is where employees are required to put in a great deal of overtime while getting low wages.
Many famous brands make their employees suffer and earn at their expense. Moreover, these brands then export their products, such as clothes, shoes, accessories, and toys, all around the world.
House of CB, on the other hand, says that they pay their employees $19 per hour and also offer benefit packages. According to them, they don’t overburden their employees.
However, many of their employees shared their reviews saying that they are always understaffed and make their employees work for hours, making the working environment extremely difficult.
Sources:
https://www.standard.co.uk/esmagazine/conna-walker-house-of-cb-interview-a4096036.html