Is I Am Gia Fast Fashion? An Expert Breakdown!
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The edgy fashion brand I.Am.Gia was founded in 2007 by sisters Alana and Stevie Pallister when they launched it as a boutique retail business in Melbourne, Australia.
The brand has been featured in Forbes and worn by many famous celebrities and models, such as Bella Hadid.
With 1.3 million followers on Instagram, the brand is considered one of the best in the fashion industry, featuring reasonably priced clothes, that too in a wide variety.
This Australian fashion brand is particularly known for its bold and contemporary designs inspired by the film Gia.
To know more about the sustainability and ethical practices of the brand, keep reading the article.
Sustainability Rating: 2/10
Category: Clothing, footwear, accessories
For: Women
Products: Basics, dresses, denim, intimates, outerwear, pants, skirts, shorts, tops, swimwear, tracksuits, shoes
Style: Edgy, trendy, bold, chic
Quality: High
Prices: AU$
Sizes: 2XS-XL, 0-10 (US), 4-14 (UK), 32-42 (EU), 4-114 (AU)
Fabrics: Polyester, spandex, cotton, linen, polyurethane, vegan leather
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Recycling: Yes
Manufacturing country: Australia
Certifications: Insufficient information
Interpretation Of The Sustainability Score
Brands receiving a sustainability score of 2 out of 10 indicates the following:
- They don’t take sufficient measures to minimize the negative effects fashion industries have on the environment.
- They don’t offer adequate information on their websites that they are making any efforts to be sustainable.
What Are The Sustainability Practices Of I.Am.Gia?
Many luxury fashion brands have been producing non-recyclable waste, but recently, sustainability has become a new trend as consumers are becoming more and more eco-conscious.
Consumers are now aware of what sustainability practices are. Because of their increased knowledge, they look up their favorite brands for their sustainability.
As for I.Am.Gia, the famous Australian brand does not provide sufficient information on the website.
There’s no mention of any measure taken to promote sustainability. There’s only mention of using vegan leather in manufacturing pants, otherwise, the brand has no proof that it promotes sustainability.
As fashion industries continue to grow, sustainable approaches will only become a necessity in the future, and if a brand doesn’t take full responsibility for it, many consumers will continue to avoid it.
What Are The Ethical Practices Of I.Am.Gia?
Brands that produce their clothes ethically are socially and morally responsible. This means that they follow sustainable measures, fair trade practices, and use animal-friendly products.
By ignoring ethical and sustainable practices, fashion industries leave a catastrophic impact on natural resources.
To rate any brand’s ethical practices, we go through their website and find any relevant information or check trusted platforms and rating sites.
In terms of the ethical practices of I.Am.Gia, it is quite sad to say that this famous brand offers insufficient information on its website and there’s no mention of following ethical approaches.
Moreover, there is no mention of it on Good On You either.
Does I.Am.Gia Give Back To The Community?
To promote their businesses, many fashion brands support charities and work for good causes. This increases their engagement and followers.
To give back to the community, fashion brands tend to donate their products to charities, partner with organizations, offer discounted products to healthcare workers, host charity events, and invest in eco-friendly practices.
I.Am.Gia, being an inspiration for 1.3 million people, does not engage in any of the above-mentioned activities. It does run campaigns but not for a good cause.
The brand promotes itself by collaborating with famous celebrities and models and also through Instagram.
What Do We Know About The Factories That Manufacture Their Products?
The brand offers very little information on the website regarding their factories. The co-founder of the brand has claimed to manufacture their original designs carefully and thoughtfully.
What Are The Animal Welfare Policies Of The Brand?
Cruelty-free practices are extremely important if a brand wants to be sustainable. This refers to sourcing materials without causing any harm to animals, and not using exotic skin, leather, fur, angora hair, etc.
To make their approach ethical and fair, many fashion brands tend to boycott products that harm animals in the process.
While I.Am.Gia doesn’t mention using exotic skin, animal hair, leather, or fur in their clothes and only mentions using vegan leather in their clothes, there is hardly any evidence that the brand follows animal welfare policies.
The brand does not offer any details on the matter which is a major issue in deciding whether it is the right choice for people.
Do They Use Sweatshops?
Offering flexible work schedules and a pleasant working environment to employees is also an ethical practice that fashion brands should religiously follow.
Unfortunately, even high-end fashion brands fail to follow this practice and make their employees work for long hours without paying them well.
Sweatshop workers get delayed salaries and hostile work environments. As an eco-conscious person, you can avoid brands that engage in unethical practices by making sure they offer fair trade, and ethical sourcing, and don’t use child labor.
Now, I.Am.Gia makes no effort to mention its fair trade practices. This makes it extremely challenging to judge if they are actually ethical and good for the environment.
However, their current and ex-employees have shared their reviews:
- The work environment can get hostile at times.
- They make their employees work for extremely long hours.
- Interns are only asked to do the same tasks respectively.
Sources:
https://directory.goodonyou.eco/brand/iamgia
https://www.youtube.com/shorts/IHBBkn_9NEw
https://thebrag.com/i-am-gia-are-garbage/
https://www.youtube.com/watch?v=pMJlKK4RWfk&pp=ygUbaSBhbSBnaWEgc3VzdGFpbmFibGUgb3Igbm90