Is Jack and Jones Fast Fashion? An Expert Breakdown!
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Fast fashion is like a drug for the population at present. It makes you feel high and extremely joyous for a short time but it has detrimental long-term effects. You may feel as if you’re saving money by buying low-priced clothing but due to its low quality, you can only wear this stuff a few times. Moreover, the negative wide-ranging effects on the environment are not worth this small bout of happiness.
The brand we’re looking at today is Jack and Jones which was started in 1990 in Denmark as a jeans’ wear brand. It is owned by Bestseller Company; a family-owned business that owns numerous fast fashion brands. Jack and Jones offer a mix of casual and luxury items at affordable prices for men, women, and kids. While it began as a relatively small brand, it has grown to own over 1000 stores in over 38 countries including India, Germany, and Canada.
It is quite renowned for its high-quality items such as jeans, suits, underwear, and bomber jackets which are mostly focused on men. While keeping in touch with the current trends, Jack and Jones also incorporates Scandinavian design in its clothing and accessories to pass on a part of its culture to other countries. This lends the brand a uniqueness and helps it shine in a sea of various other brands trying to keep up with trends.
It has physical stores as well as a website which is quite easy to use and well-designed. It has modernized its website with the times and has a sleek interface that not only makes it attractive but easier to navigate with everything laid out on the front page. Moreover, the front page gives you an idea of the kind of store that Jack and Jones is. It is an insight into its rough yet sleek aesthetic.
You can explore its website to get a taste of what the brand offers before visiting a shop to be exposed to a wider range of products.
Sustainability Rating: 4/10
Category: Clothing, Accessories, Shoes, Denim
For: Women, Men, Kids
Products: Casual Wear, Outerwear, Jeans, Jackets
Style: Trendy, Sleek, Casual
Quality: Low, Medium
Prices: -
Size: XS-2XL (International Size)
Fabrics: Polyester, Polyester Blend, Cotton, Spandex, Nylon, Linen, Elastane, Rayon, Hemp, Acrylic, Leather
100% Organic: No
100% Vegan: No
Ethical and Fair: No
Recycling: No
Manufacturing Countries: Not Transparent Enough
Certifications: Not Transparent Enough
A Jack and Jones activity that customers love is its system of giving out regular discounts and rewards to loyal customers. It is providing 2 promo codes and 5 discount offers for October 2023. If you get lucky, you can even get a 65% discount on any item that you buy! The website Dealspotr offers verified Jack and Jones discount and reward cards on its website. In addition, it offers many more offers such as 20% off on sale items or buy 1 get 1 free offer. Even if you miss a promotional time, you need not worry because another offer or sale season may come soon.
Getting to the main topic, we wonder if Jack and Jones are sustainable or not. While it claims to be committed to sustainability and the use of eco-friendly materials in its items, it still does not have a good rating on the GoodOnYou directory. This website is known for rating famous brands without any bias and it can be trusted. It judges all brands according to their use of sustainable materials, treatment of animals, and labor rights.
According to this website, Jack and Jones get a “Not Good Enough” rating for its efforts. While it uses some eco-friendly materials like organic cotton, there is no proper outline detailing how much and how frequently it uses such materials. Most brands that claim to care for sustainability yet have nothing to show for it is green-washing which means putting up a front for customers. We are not sure whether Jack and Jones are following the same pattern or it never got around to detailing the environmentally-friendly fabrics and materials it uses.
It does not have any plans regarding a sustainable future on its website and what it plans to do to play a part in protecting the environment but it does aim to reduce the emission of greenhouse gasses soon. Moreover, it also claims to have an initiative in place for the reduction of water usage but the brand does not go into detail.
This lack of transparency is not a good look for Jack and Jones because most brands that have something to hide are reluctant to be transparent. In 2019, it was named the fifth-largest jeans brand in the world which shows that it has enough capital and resources to delve into producing eco-friendly items. However, in addition to a lack of information, it also does not reveal its manufacturing countries.
A look into these countries can provide a lot of insight about what may be going on behind the scenes of Jack and Jones but we are clueless to this bit of information as well.
It is good to note that the brand launched an initiative called Protect recently whose aim is to make the future sustainable without any compromise on fashion. It has strong core values like using ethically sourced materials, having a safe and healthy work environment, water reduction, and less emission of harmful gasses.
It also launched its sustainable jeans collection in 2018 named Low Impact Denim through which they aim to produce jeans without harming the environment. Also, as opposed to the fast fashion trend, Jack and Jones have started a NOOS (Never Out of Stock) program, according to which it will design clothes that are always in demand and do not need to be dumped in landfills once the trend dies.
We can safely say that Jack and Jones is a fast fashion brand currently but it seems to be toeing the line into sustainability and if it keeps at it, we may have hope for the brand in the future.
Sources:
Jack & Jones - Sustainability Rating - Good On You
Jack And Jones - ethics, sustainability, ethical index - ethicaloo.com
Our Heritage: JACK & JONES from 1990 to Today (jackjones.com)