Is Kollyy A Fast Fashion Brand? An Expert Breakdown!
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Many new brands have begun to turn towards the online model and prefer to own an online store rather than a physical one for a variety of reasons. Online stores do not need much maintenance or staff to carry it and the owner is also freed from the clutches of electricity bills and décor. However, having a physical store also has its advantages like it opens one up to more exposure due to walk-in customers.
Kollyy was established in 2021 by a group of young fashion enthusiasts who wanted to share their love for fashion with the world. They created the brand Kollyy as an e-commerce store to sell clothing and accessories from their favorite fashion brands. As young people, the team of Kollyy is not afraid to be expressive and bold. The brand is made to be confident and help others in expressing who they are without shame.
It has visions to grow and bring more unique dresses into the world. The brand image is made to be appealing to young people who are not afraid of anything and feel invincible. It calls itself unstoppable, inciting boldness into the customers and encouraging them to be unapologetically them.
Kollyy has established itself as a very diverse and inclusive brand with an inviting image. Its website uses funky colors and font style to appeal to a younger audience. This makes it clear that the brand’s main focus is teenagers and young adults. This sort of drive to be who you are and not hide your true self is usually used to attract young people.
Moreover, in this age, the issue of diversity has been at the forefront. Brands have to be more inclusive than they were 10 or 20 years ago because people demand more inclusivity and representation. The days of having only 3 standard sizes are long gone. Clothing and accessories for healthier people and people of other races are more common now than ever before. Kollyy too, is big on diversity.
Sustainability Rating: 1/10
Category: Clothing, Accessories, Shoes
For: Women, Men
Products: Dresses, Tops, Skirts, Belts, Headbands, Heels
Style: Casual, Trendy, Modern
Quality: Low, Medium
Prices: -
Size: XS - 3XL (International Size)
Fabrics: Polyester, Cotton, Nylon, Rayon, Viscose, Wool, Leather, Spandex, Linen, Acrylic,
100% Organic: No
100% Vegan: No
Ethical and Fair: No
Recycling: No
Manufacturing Countries: Not Transparent Enough
Certifications: Not Transparent Enough
Kollyy is very attentive to making sure that people of every age, gender, and race feel included and represented through its collections. It expresses its modernity in the way it is so eager to include people of all sizes and races through clothing. Most people of the older generation are more reluctant to accept different people.
However, Kollyy does not manufacture its clothes, rather it displays clothing from other brands like Shein, Forever 21, and more. Its team of designers chooses the garments and accessories that best fit the image of its brand and promotes it on the website. Its catalog is generally liked by many people owing to its Instagram followers amounting to almost 600,000 followers.
The customers not only support the brand by buying from its collections but also recommend clothing from other brands that Kollyy could display at a reasonable price. In a way, the customers also act as a part of the team by broadening the horizons of the brand and introducing them to new styles and stores. This exchange of ideas and inspiration is one of the foundations of Kollyy and a part of what makes the team continue what they are doing.
The brand calls its loyal customers Kbabes and has a very friendly relationship with them, made apparent by the way it displays its pictures on its website. It has a 24/7 customer service that is said to be extremely accommodating and friendly. Customer reviews on Trustpilot give it a review of 3.9 stars which is alright but the customers are quite clear about the fact that the customer service is excellent.
Some complaints that it receives are based on shipping time and the quality of the clothes. Seeing as Kollyy can be easily categorized as a fast fashion brand, it is obvious that the quality of its clothing is not the best. Like other fast fashion brands, it does not care much about quality as the abundant clothing is discarded in a few days anyway. Moreover, as fast fashion clothing is only meant to last for a certain time, it is useless to spend a lot of money on it. However, it is a huge concern for the customers who spend money on the products only for them to be entirely unwearable or can only be worn once or twice.
Kollyy also calls itself sustainable on its website but there is a very huge chance, like 99%, that the brand is just greenwashing. It is a strategy used by many brands these days. They advertise themselves as sustainable and ethical while providing no proof solidifying such claims and taking no apparent actions for the environment.
Kollyy is no different as it provides absolutely no information about any sustainable or ethical practices. It is not even mentioned in the GoodOnYou directory because of the lack of information. Some brands are not very transparent but do give some information to appease the customers but Kollyy does not say anything about its water usage, carbon emissions or even any recycling strategies.
Its first and last step towards sustainability is mentioning that it is a sustainable brand. It has taken no steps to collaborate or even plan anything that may help the planet. This makes it apparent that for Kollyy, sustainability is not an important concern. Also, as Kollyy does not make its clothes and instead displays garments made by other brands, there is no way to track the manufacturing countries or the fabrics and materials used in the production. It does not even provide any form of certification or code of conduct about its practices.
Thus, Kollyy can be said to have not even started on its sustainability journey yet. It has proven to be a good fast fashion brand but that is all it is. So, for any eco-conscious people looking to buy from Kollyy, we would recommend you not to.
Sources:
Kollyy Reviews | Read Customer Service Reviews of kollyy.com (trustpilot.com)
Is Kollyy Fast Fashion? Is It Ethical? (ethicallyengineered.com)