Is Lacoste Fast Fashion? An Expert Breakdown!

October 20, 2023

Lacoste is a fashion brand founded by a legendary tennis player, René Lacoste. His inspiration to establish his fashion brand came from his innovation and reinvention.

His brand soon became famous as a result of his unique crocodile logo, elegant designs, and collaboration with famous artists.

He also introduced clothes for athletes and sportsmen. For many years, his polo shirts have been a mainstay of the fashion world.

These polo shirts have been quite famous because of their classic style and high-quality materials. The company takes great satisfaction in employing the best materials to make its famous polo shirts, which makes them both breathable and long-lasting.

The brand focuses on producing sustainable clothing and is not fast fashion. In fact, it uses the least amount of natural resources to produce durable clothes while also adopting sustainable manufacturing tactics.

This article focuses on Lacoste’s sustainable and ethical practices. Keep reading to find out more.

Sustainability Rating: 5/10

Category: Clothing, footwear, bags, accessories

For: Men, women, kids

Products: Sweatshirts, polo shirts, tracksuits, t-shirts, jackets, coats, knitwear, trousers, shorts, shirts, swimwear, sports clothing, underwear, lounge wear, dresses, lingerie, sneakers, flip flops, bags, jewellery, sunglasses, perfumes, iPhone cases, beanies, scarves, gloves

Style: Classic, trendy

Quality: High

Prices: $

Sizes: 2XS-2XG, 4-20 (UK), 2-11 (EU)

Fabrics: Cotton, elastane, polyamide, polyester, linen, wool, acrylic, viscose, nylon

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Manufacturing countries: France

Certifications: GOTS, FSC, GRS, RWS, LWG, RDS

Interpretation Of The Sustainability Score

Fashion brands receiving a sustainability score of 5 out of 10 are largely on the right path to creating sustainable fashion.

They either take significant steps to lessen their impacts or are more accountable and open than the majority of fashion industries.

Their websites contain enough information to conclude whether they are sustainable or not.

What Are The Sustainability Practices Of Lacoste?

Sustainability practices of fashion brands not only solidify their companies but also make them more eco-friendly.

As consumers are demanding brands to be more socially and ethically responsible, the sustainability approaches adopted by the brands help them gain popularity.

Lacoste tries to be as sustainable as possible. The brand promotes sustainable fashion by using the least amount of natural resources, using more recycled and sustainable content in their apparel, and producing durable fabrics.

The brand is also a member of the Fashion Pact. This helps them promote the following three goals:

Moreover, the brand went through a detailed analysis of their sustainable marketing strategies through EcoAct so that they could know their impact on the environment and how to reduce it.

They follow eco-design trends to manufacture their clothes as they have made commitments with the Global Fashion Agenda. This helps them reduce the negative impact fashion industries have on the environment.

Also, as opposed to many fast fashion brands, Lactose produces clothes that are durable and last longer. The brands claim that their individual laboratory helps them produce durable clothes that promote sustainability.

Lacoste has collaborated with Oritain which uses the latest technology to help fashion brands adopt sustainable practices. They have also started using recycled plastic for their packaging.

Finally, they also make sure their stores don’t waste any natural resources and pay close attention to their energy consumption.

What Are The Ethical Practices Of The Brand?

To make sure Lacoste follows ethical practices, the brand has partnered with the Charter which sets certain rules for the brand in terms of business, suppliers, and partners.

This also enables them to treat their workers with respect and take care of their health. Their production takes all the sustainable measures into account to manufacture their apparel.

In addition, they make sure animals are not harmed while sourcing their raw materials, and their business dealings are free from corruption and illegal practices.

The brand has also banned child labor. They don’t hire children aged 15 or less as instructed by the national law. They also make sure their partners don’t use child labor either.

In fact, they have been engaged in a responsible sourcing network that makes sure no child labor works in the cotton fields that supply cotton for their apparel.

They are also against forced and unpaid labor and do not promote unpleasant or harsh work environments for their employees.

As a member of the AFIRM group, they have been working hard to use a controlled amount of chemical substances, which helps them reduce their impact on the environment.

What Are The Animal Welfare Policies Of The Brand?

The brand promotes ethical and responsible business tactics and engages in producing cruelty-free products.

They discourage using any product that may harm animals in the process. Because they care about animal welfare, their raw materials are certified and they don’t use angora, fur, or any exotic skin.

Their certified raw materials include:

Do They Give Back To The Community?

The brand established the Lacoste Foundation in 2006 with the help of the Fondation de France. This foundation has been helping young disabled individuals all over the world.

Their foundation has also collaborated with many charities to provide education to disabled individuals who are not privileged enough.

Up till now, their foundation has helped thousands of individuals through 50 associations.

The brand has also created a campaign for Muslims during Ramadan to spread positivity and inclusivity. This campaign was named “Give for Good”.

Lacoste has proven to be a much more sustainable brand than others. They use certified raw materials, take sustainable and ethical practices into account, and promote inclusivity.

Furthermore, the brand claims to be much more sustainable in the future in an attempt to leave the least negative impact on the planet Earth.

Sources:

https://oritain.com/news/lacostes-commitment-to-sustainable-includes-science-based-traceability-technology/

https://global.lacoste.com/on/demandware.static/Sites-INT-Site/Library-Sites-LacosteContent/en/events/corporate/pdf/LACOSTE_code-of-conduct_english-version.pdf

https://www.lacoste.com/us/SocialResponsibility.html

https://www.youtube.com/watch?v=oTLDB3HL7ls&pp=ygUWaXMgbGFjb3N0ZSBzdXN0YWluYWJsZQ%3D%3D

https://www.youtube.com/watch?v=Ggv-YzYYXrk

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