Is Lounge Underwear Fast Fashion? An Expert Breakdown!
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Is Lounge Underwear Fast Fashion?
Now, the question is whether it is fast fashion or not. The term "fast fashion" refers to apparel designs that capitalize on trends by making a quick transition from the catwalk to retail outlets.
Fast fashion designs are inspired by runway show looks from Fashion Week or by recent celebrity wears of certain designs.
Fast fashion brands employ many tactics to guarantee that their products are consistently bought. They use low-cost synthetic fabrics, offer their products at low rates, and primarily manufacture their products in countries with low manufacturing costs, in addition to copying celebrity and catwalk designs.
Sustainability Rating: 3/10
Category: Bras, bottoms, intimates, apparel, swimwear, accessories
For: Women, men
Products: Wired bras, non-wired bras, padded bras, non-padded bras, push-up bras, t-shirt bras, strapless bras, mesh bras, lace bras, bralettes, thongs, g-strings, boxers, men’s boxers, intimates sets, bodysuits, basques, t-shirts, tops, hoodies, sweatshirts, leggings, joggers, shorts, loungewear, women's dressing gowns
Style: Bold, Chic
Quality: High
Prices: $
Sizes: 2XS-3XL, 1-18 (US), 4-22(UK), 32-50 (EU), 4-22 (AU)
Fabrics: Line, cotton, nylon, acetate, acrylic, spandex, viscose, polyester, polyurethane, silk
100% Organic: No
100% Vegan: No
Ethical & Fair: Yes
Recycling: Yes
Manufacturing country: United Kingdom
Certifications: Insufficient information
Interpretation Of The Sustainability Score
Lounge Underwear receives a sustainability score of 3 out of 10, because:
- It is constantly striving to adopt sustainable practices.
- It is aware of the negative impact fashion industries have on the environment.
- It tries and strives to reduce its carbon footprint but it still needs room for improvement.
- It does not have relevant certification to prove its sustainable and ethical approaches.
What Are The Sustainability Practices Lounge Underwear?
The fashion industry is vibrant, innovative, and a platform for self-expression, but behind the glamour and glitz comes a less charming story.
Certain facts and figures show that fashion industries are not just alluring but are also dangerous and harmful since they have a huge environmental cost.
Sadly, quick production and environmentally harmful trends continue to push sustainable manufacturers behind in the race.
On the other hand, consumers are becoming more eco-conscious day by day demanding fashion brands to be transparent about their business practices so that they know what brands to choose.
Their sustainable practices include the following:
- They claim to have reduced their carbon footprint.
- They used up to 89% of recycled content in their products.
- They use renewable energy. In fact, they make sure not just them but their manufacturers are also engaged in this activity.
- They claim to further reduce the use of plastic in their packaging.
- They often use organic materials in their lingerie and apparel.
What Are The Ethical Practices Of The Brand?
For a fashion brand to be ethical, it has to follow certain rules. For starters, the brand has to be kind to people, animals, and the environment.
Fashion brands that do not use child or forced labor, promote cruelty-free products, use sustainable and eco-friendly materials in their products, and treat their employees with dignity and respect are considered ethical.
Lounge Underwear is sustainable and eco-friendly as established above and it does use some organic materials in the products. However, the brand is not transparent about its animal-derived products, its use of child labor, and how it treats its employees.
There isn’t much information about it which makes it hard to judge the brand accurately.
Do They Give Back To The Community?
Giving back to communities helps fashion brands increase their audience. Imagine how much better the world would be if fashion brands frequently work for good causes.
Giving back to the community helps brands in ways other than just improving the planet. Customers choose to purchase more from those fashion brands that work with charitable organizations because it makes them feel good.
They understand that their purchase is altering the world and that they are a part of something greater than themselves.
If you are one of them then we have good news for you. Lounge Underwear has actively participated in raising awareness and funds for breast cancer.
What Are The Animal Welfare Policies Of The Brand?
Although the world of fashion may appear glamorous, the way animals are used in its service is very definitely not.
Wild animals are kept in sterile enclosures, shot, or captured until they are killed. All this pain for them to become a coat, purse, or pair of shoes?
Hence, it is of utmost importance that before purchasing anything from a fashion brand, one should check if they follow animal welfare policies that promote cruelty-free products.
However, Lounge Underwear does not offer sufficient information regarding its animal welfare policies and whether it uses anima-derived products or not making it challenging to judge the brand accurately.
It has been working hard to be sustainable but it still has a long way to go and needs to improve.
Sources:
https://internetretailing.net/lounge-ceo-dan/
https://internetretailing.net/lounge-underwear-store/
https://www.youtube.com/watch?v=CODJUBoZh9g
https://www.youtube.com/watch?v=Log1ISwyKu0
https://www.youtube.com/watch?v=XKp-S5-f0o8
https://www.youtube.com/watch?v=JP6wShJ6ynw
https://www.youtube.com/watch?v=Rh_FM1qQXQE
https://lounge.com/pages/the-lounge-foundation
https://lounge.com/pages/sustainability
https://lounge.com/pages/our-story