Is New Yorker Fast Fashion? An Expert Breakdown!

Is New Yorker Fast Fashion? An Expert Breakdown!

New Yorker is a fast fashion brand that in 1971, established its initial location in Flensburg, a town in northern Germany. The brand is owned by Friedrich Knapp who is one of the wealthiest businessmen in Germany.

The headquarters of New Yorker is now in Braunschweig, and in addition to its more than a thousand physical locations around the globe, it also has an online store where customers can conveniently purchase its goods.

The brand produces apparel, footwear, swimwear, eyewear, and jewelry. In the 47 countries where it conducts business, it employs 21,000 people who work in more than 1,150 stores, factories, logistics, brands, and subsidiaries.

Many more well-known apparel companies, like Soya Fashion, Viva Couture, Amisu Jeans, Black Squad, Icono, Smog, and Censored, are owned by New Yorker.

Both men's and women's fashions are available at New Yorker. Men and women in their teens and twenties are its core target demographic. On Instagram, it has more than a million followers.

Sustainability Rating: 1/10

Category: Clothing, accessories, shoes, bags

For: Women, men

Products: knitwear, activewear, swimwear, jackets, coats and vests, sweatshirts, dresses and jumpsuits, t-shirts, blazer, blouses and shirts, skirts, pants, denim, shorts, underwear and nightwear, sandals, heels, boots, sneakers, flats, bags, accessories

Style: Casual

Quality: Low

Price: $

Sizes: 2XS-2XL, 0-12 (US), 2-14 (UK), 32-42 (EU), 4-16 (AU)

Fabrics: Cotton, viscose, acetate, polyester, nylon, spandex, acrylic, polyurethane, rubber, leather, wool. Satin, denim, knit

100% Organic: No

100% Vegan: No

Ethical & Fair: No

Recycling: No

Manufacturing countries: Not transparent enough

Certifications: No

Interpretation Of The Sustainability Score

If a brand receives a rating of 1/10, it means that it does not do enough to reduce its impact or provide little to no evidence of such actions. It does not demonstrate enough care for people, animals, and the planet.

What Are The Sustainability Practices Of New Yorker?

Despite the brand's claims that it takes actions to lessen its effects, New Yorkers do little to enhance their morality or sustainability. It doesn't employ any materials that are good for the environment, such as recycled or natural fibers.

The majority of the fabrics it utilizes are either synthetic fibers derived from petroleum, such as polyester, nylon, and acrylic, or natural fibers without the necessary certifications, such as normal cotton.

A minor proportion of regenerated cellulosic materials like viscose and acetate are also used by New Yorker.

On its corporate website, New Yorker doesn't provide a list of its manufacturers or processing facilities. It doesn't say how it selects the factories and partners with whom it works to manufacture its goods.

New Yorker had the lowest score of 0% on the 2021 Fashion Transparency Index, which is based on how much the company discloses about its social and environmental policies, practices, and impacts.

No measurements of New Yorker's water use, chemical release, pollution, greenhouse gas emissions, or waste along its supply chain are provided.

It also lacks any specific science-based targets, sustainability goals, or schedule for future improvement.

Are There Any Ethical Practices Of New Yorker?

New Yorker promises to be devoted to both sustainability and human rights. The brand claims to defend human rights by following objectives like prohibition of child labor and forced labor, maintaining respect and dignity of the staff, prohibition of environmental certifications and permissions lacking, and regulation of chemical handling.

The brand also states that it regularly does risk analysis and other event-driven reviews as part of its stated preventive measures to find problems with its own company operations and those of its direct suppliers as soon as possible.

Despite all of the claims and promises, there has been no proof found if the statements are actually true. Also, the brand is not open enough about its vendors' treatment of its employees.

The brand also doesn't display any labor certification requirements that would guarantee fair working conditions, living wages, worker health and safety, or other basic human rights. We are unable to confirm whether it produces its goods in an ethical manner.

Does New Yorker Ensure They Are Not Using Child Labor?

When it comes to its own manufacturing conditions, particularly in relation to child labor, the environment, and ecologically responsible production, New Yorker is not particularly transparent.

In the past, this lack of transparency has damaged New Yorker's reputation and generated unfavorable news. Although New Yorker claims to have a supplier code of behavior, its details have never been made public, which begs the question: why not?

The corporation makes its clothing "around the world," with 60% of that production taking place in Europe, according to the New Yorker, but normally withholds any additional information. So, we can’t really tell if it employs child labor or not.

Does New Yorker Give Back To The Community?

New Yorker shows its dedication to charitable, athletic, and cultural endeavors. Through grants, donations, and scholarships in the fields of music, athletics, culture, and education, the brand claims to help young people who are underprivileged in social and economic terms.

In order to advance the cultural education of children and youth who are socially disadvantaged, Knapp, CEO of the brand, also established his own foundation in early 2008, the "New Yorker Foundation."

The New Yorker also contributed one million euros apiece for disasters like the floods in Pakistan and the earthquake in Haiti. Through Knapp's foundation, money is also donated to the United Kids Foundation.

Does New Yorker Have Any Animal Welfare Policies?

New Yorker does not seem to have any animal welfare policies. We couldn’t find anything related to animal rights mentioned on the brand’s website.

Additionally, many of the clothes made by New Yorker are made of leather and wool.

There is no description under any product of the brand on its website. Leather and wool products have no detailed description of whether they are faux or if they are ethically obtained.

The lack of transparency and use of animal-derived products shows that the brand does not care about the animals and tries to stay silent about it.

Sources:

https://apparelglobal.com/en/new-yorker/#:~:text=The%20brand%20opened%20its%20first,footwear%20to%20complete%20that%20look.

https://en.wikipedia.org/wiki/New_Yorker_(clothing)

https://jobs.newyorker.de/en/about-us

https://fashionunited.uk/news/business/new-yorker-fashion-giant-with-secrets/2015032015915

https://www.instagram.com/newyorkeronline/

https://www.newyorker.de/at/products/#/?gender=FEMALE

https://www.newyorker.de/cz/company/

https://www.newyorker.de/cz/legal/policystatement/

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