Is Newchic Fast Fashion? An Expert Breakdown!
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It seems like we cannot stop discovering fashion brands every other day as new ones keep popping up and each has a flavor of its own. Maybe this upsurge in the number of fashion brands can be attributed to fast fashion, which allows the rapid replication of market trends and quick buy-outs at low prices.
The brand we’re looking at today is Newchic, a Chinese fashion brand established in 2014 with the sole aim of highlighting each individual. Its tagline is to “make every uniqueness visible”. This line paints a very inclusive and modern image of Newchic, putting forth the idea that it wants to help people express their individuality without any discrimination. Many fashion brands often have large collections but exclude certain people based on their sizes, gender, or color.
But Newchic does none of that. It is a platform that celebrates inclusivity, diversity, and creativity. It wants to break free of the shackles of the past when only certain people were able to enjoy fashion. It wants to bring new styles and designs to every household and individual out there. It has such a large collection of clothing including tops, dresses, jeans, suits, shoes, and more that it has something for everyone.
It is a one-stop shop for men, women, and kids which makes it ideal for families who may find it hard to go to different shops for every member. They can simply visit the Newchic website and get something for themselves and the kids with a single click. Moreover, the brand’s inclusivity does not end here. It has managed to expand to the extent that it has loyal customers in Europe, the Middle East, the USA, and Asia.
Newchic believes that every individual has multiple attitudes and personalities hidden inside them and that clothing can aid them in expressing those diverse parts of themselves. That is why it has taken it as a responsibility to provide that confidence to customers.
Sustainability Rating: 2/10
Category: Clothing, Accessories, Shoes, Bags
For: Women, Men, Kids
Products: Dresses, Outerwear, Boots, Gifts, Make-up
Style: Trendy, Classic, Chic
Quality: Low, Medium
Prices: -
Size: 8 – 16 (US size)
Fabrics: Polyester, Polyester Blend, Acrylic, Cotton, Cotton Blend, Elastane, Nylon, Rayon, Spandex
100% Organic: No
100% Vegan: Yes
Ethical and Fair: Yes
Recycling: No
Manufacturing Countries: Not transparent enough
Certifications: Not transparent enough
Another fact that makes Newchic even more endearing is that it has a separate plus-size section for individuals who may need just a bit more space and stretch. Brands are often very stingy in offering plus sizes and take away the chance for such people to wear their favorite clothes. But Newchic does not ignore any of its customers. When it says that it wants “to make high fashion affordable for everyone”, it means that.
Most of its products are super cheap and can be easily affordable for teens, young adults, and big families who have to buy a ton of stuff for every member. The brand has the vision to become the leading platform in fashion worldwide with its beautiful ideology and love towards the customers.
It has collaborated with independent fashion brands so that they also have a space where people can discover them. Most online fashion websites choose the biggest brands so that their websites can skyrocket in terms of traffic and gain traction faster. However, Newchic puts a lot of emphasis on creativity and new talent can only be found when we give new and smaller brands a chance. So, the brand mostly allies with smaller brands which lends Newchic uniqueness and freshness. Some brands that can be found on its website are Mensclo, Zanzea, Vonda, and Menico.
Newchic has a fun event that it holds every year called the #ArtYourPossibility Contest. In the event, it urges individuals who think they have the creative talent to design clothes to send their designs to Newchic. Some representatives from the independent brands that Newchic showcases in its store choose the winner and allow them to design a collection to be showcased on the official website! Moreover, the contest has no restrictions on age or qualification. Every individual can participate in it.
Newchic wins in the creativity and inclusivity section but let’s move on to its sustainability practices. Sadly, Newchic is not sustainable and is a fast fashion brand. Fast fashion brands thrive on trendy clothing sold at low prices which ultimately end up in the dumpsters. Newchic also relies heavily on the market trend and puts out new collections almost every other day. Due to this, you can always find clothing on sale on the website too because once the trend dies, the brand makes use of sales to get rid of the extra items. Plus, the brand is quite affordable which ticks all the boxes of a fast fashion model.
It has no sustainability goals or plans on the website. We can even say that the brand has chosen to completely ignore the fact that it is responsible for the toxic wastes and inorganic fabrics that the brands under it use. It does not provide any assurance to customers that it checks or asks for certificates from independent brands before allying with them.
When it comes to sustainability, the brand can easily step back because it does not manufacture any of the products. However, this does not lift the responsibility from its shoulders because it still chooses to provide a platform for brands using unethical and unsustainable methods to make clothing and accessories.
Moreover, it has a 3.2 rating on Trustpilot with many customers complaining of the low quality of the clothing and the bad customer service. A huge number of customers never receive their products even after months of buying them and the customer service is quite unhelpful. The low quality is a given because Newchic is a fast fashion brand and such brands use the cheapest fabrics to make clothing because they have to be mass-produced in bulk.
It is quite disappointing to see yet another fast fashion brand in a sea of other ones. Newchic has a mission to be as diverse and inclusive as possible so perhaps, it should also consider including eco-conscious people in its many collections as well.
Sources:
Newchic Reviews: Is Newchic Legit? Best 4 Tips To Buy Safely (leelinesourcing.com)
Newchic logo and symbol, meaning, history, PNG (1000logos.net)
Newchic, Global Online Fashion Platform, Announces 2022 Fashion Contest for Designers (newswire.ca)
Newchic Reviews 2024 | Is it Legit? Scams? Everything You Need to Know About Newchic – AdvisoryHQ
Newchic Reviews | Read Customer Service Reviews of newchic.com (trustpilot.com)