Is Omighty Fast Fashion? An Expert Breakdown!
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When summer arrives, many women start looking up pretty dresses online. It's likely that they come across pretty floral minidresses during their research.
Omighty is one of the best online platforms to get your hands on pretty summer dresses. Because of the way they present their products and the level of popularity, they have gained on social media, they have successfully positioned themselves as a premium fashion brand.
Their clothes are slightly costlier than other fashion brands and are not made in extensive amounts as they claim on their website. One may think the brand is not fast fashion, however, they are not transparent about their sustainable practices, and hence, we cannot be sure.
Sustainability Rating: 2/10
Category: Clothing
For: Women
Products: Tops, bottoms, dresses, sets
Style: Bold, chic
Quality: Medium to high
Prices: $
Sizes: XS-XL, 0-12 (US), 2-14 (UK), 32-42 (EU), 4-16 (AU)
Fabrics: Linen, cotton, polyester, nylon, viscose, acrylic, spandex, polyurethane, polyethylene
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Recycling: No
Manufacturing countries: Not transparent enough
Certifications: Insufficient information
Interpretation Of The Sustainability Score
Fashion brands with a sustainability score of 2 out of 10 either don't take sufficient steps to lessen their effects or offer scant to nonexistent proof of their efforts.
They don't show enough concern for the environment, people, and animals. As for Omighty, the brand does not offer sufficient information regarding its sustainable practices.
What Are The Sustainability Practices Of The Brand?
The clothing industry is well known for its excessive consumption of natural sources and pollution levels. Many fashion brands are known for using high-emission production practices using unsustainable materials.
Although many fashion industries are conscious of their unethical practices, changing them significantly is not always easy for them.
Despite this, the growing number of campaigns encouraging environmentally friendly practices within the clothing industry shows that the business is already being pushed to adjust due to increased consumer expectations for ethical products.
It is also important to be as sustainable and ethical as possible because consumers are becoming more eco-conscious day by day.
Fashion brands claiming to be sustainable showcase the following properties:
- Using sustainably sourced products
- Avoiding the use of harmful chemicals and excess water
- Reducing carbon footprint
- Producing durable products
What Are The Ethical Practices Of The Brand?
It may seem trendy to wear ethical and sustainable clothing, but rather than being a trend, it's more of a social and moral responsibility.
Every facet of fashion is taken into account in sustainable and ethical practices, from purchasing and manufacturing to creating clothing that supports social advancements and has less of an adverse effect on the environment.
The notions of ethical and sustainable fashion are distinct from one another; the former emphasizes the moral obligation of the fashion business to help communities, while the latter focuses on sustainability.
Fashion brands have to offer fair wages, use no child or forced labor, source products ethically, and provide health and safety to all their employees in order to be ethical.
Talking about Omighty, as we mentioned above, the brand is not transparent about its ethical practices either. In fact, the brand received a bad rating on Good On You.
What Are The Animal Welfare Policies Of The Brand?
Hundreds of thousands of wild animals are exploited and killed every year for the financial gain of fashion labels that have not moved toward more creative and compassionate clothing options.
As consumers demand more ethical, environmental, and animal-friendly clothing, fashion shows and firms are making the decision to move away from cruelty and implement sustainability, social, and animal welfare principles.
Omighty does not mention using leather, wool, angora, and silk in its apparel. However, this information is not enough to showcase its animal welfare policies.
Do They Give Back To The Community?
Buying something that not only benefits people and the environment but also makes a positive difference in their lives is an amazing experience.
It’s imperative that fashion improves in light of the negative headlines surrounding it lately.
These companies support underprivileged communities by teaching and empowering them as social enterprises.
Imagine the amount of joy you will get once you purchase from companies that support animal welfare, the community, and the environment.
Better yet, this trend is followed not only by indie labels that are just getting started but also by well-known fashion brands.
This not only benefits people and the environment but it also benefits those brands gain popularity and success.
Omighty, being famous among young women, focuses on offering chic and bold clothes that are durable and trendy, but does not offer any information on this matter.
Sources:
https://www.youtube.com/watch?v=58x2SrZUgmU
https://www.youtube.com/watch?v=XErYUZiKvu8
https://www.youtube.com/watch?v=CqnaWZoyxpU
https://www.youtube.com/watch?v=1KipbUnXwjY
https://www.youtube.com/watch?v=ck_epcwsFXg
https://directory.goodonyou.eco/brand/omighty