Is Reiss Fast Fashion? An Expert Breakdown!

Is Reiss Fast Fashion? An Expert Breakdown!

Is Reiss Fast Fashion?

Reiss, a niche luxury brand, was founded in 1971 by David Reiss and has been offering contemporary apparel and accessories ever since.

Along with emphasising fabric quality and style, the brand is renowned for offering top-notch customer service across the board.

It is a British apparel brand known for its classic and elegant styles. Most of the products are expensive at retail but are made with high-quality fabrics to create outstanding designs.

Since it is a luxury brand and has made an unwavering commitment to the development of sustainable and ethical business approaches, it is not considered a fast fashion brand.

This article focuses mainly on the sustainable and ethical practices of the brand. Keep reading to find out more.

Sustainability Rating: 4/10

Category: Clothing, accessories, footwear

For: Men, women, children

Products: Knitwear, shirts, overshirts, outerwear & coats, leather & suede jackets, t-shirts, polo shirts, sweats & hoodies, suits & tailoring, blazers, pants, jeans, dresses, knitwear, blouses, shirts, coats, jackets, leather jackets, blazers, jumpsuits, swimwear, sneakers, casual shoes, formal shoes, heels, flats, sandals, ties, pocket squares, belts, bags, wallets, socks, underwear, hats, scarves, gloves

Style: Trendy, chic

Quality: High

Prices: $

Sizes: 2XS-2XL, 0-12 (US), 4-16 (UK), 32-44 (EU)

Fabrics: Spandex, leather, silk, cotton, wool, polyethylene, polyurethane, polyester, nylon, viscose, acetate, elastane.

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Manufacturing countries: Italy, Vietnam, China, Sri Lanka, Albania, Scotland, Spain, Turkey, Mauritius, Bangladesh, India, Ukraine, Philippines, Portugal

Certifications: RWS, LWG, FSC

Interpretation Of The Sustainability Score

Reiss received a sustainability score of 4 out of 10 because the brand is continuously striving to become sustainable and ethical.

It is also aware of the negative impact it has on the environment and tries to reduce them as much as possible.

However, it does not offer enough information regarding certification needed to be regarded as sustainable.

What Are The Sustainability Practices Of Reiss?

The brand only sells items that it thinks people will continue to wear in the upcoming seasons. To attain and then maintain the highest aesthetic quality, they source the best materials, whether they are cutting-edge or time-tested.

They are dedicated to providing high-quality following moral and environmentally responsible business practices. These standards cover every aspect of production, from their customer services to raw material selection and traceability.

Their sustainability approaches include the following:

Moreover, the brand is committed to protecting forests by not using endangered forests to make paper. They also make sure their manufacturers don’t engage in this activity either.

To make this happen, they work with those who do not use endangered forests, analyze their use of paper in their packaging, and discourage its sourcing from the above-mentioned forests.

Additionally, for the preservation of the world's finite forest resources as well as for financial savings, they came up with the reduction and reuse plan.

What Are The Ethical Practices Of The Brand?

They claim to be ethical and promote a safe work environment. Their ethical practices include:

The brand also makes sure its suppliers and manufacturers are ethical and fair. If they are not, Reiss does not continue to work with them. This shows their dedication to being ethical and fair.  

What Are The Animal Welfare Policies Of The Brand?

They do not tolerate animal abuse in any way. Their suppliers and manufacturers are asked to make sure that they consistently comply with strict regulations for animal welfare and that the animals don't experience pain, discomfort, hunger, thirst, illness, fear, or abnormal behavior.

In addition, they must guarantee a compassionate demise and a high standard of living for the animals during the entire rearing process, including the trip to the slaughterhouse.

They do not endorse using the following animal-derived materials:

Lastly, they use anything obtained from endangered species that are on CITES or IUCN lists.

Do They Give Back To The Community?

Purchasing clothing from sustainable brands instead of fast fashion already has a major impact on the environment.

It shows your support of a business that employs fair labor practices, environmentally friendly products, and less greenhouse gas emissions.

However, some of them go above and beyond by donating to charities and planting trees. As of now, several amazing projects have been started, such as new apps that link users to volunteer opportunities and online fundraising campaigns to promote giving back to communities.

Giving back to communities is a terrific opportunity for brands to connect with consumers on an emotional level and stand for something good.

Charitable donations and charitable efforts are positively correlated with business cultures, employee satisfaction, and marketing success for brands.

As for Reiss, they have made COVID-19 support initiatives and are committed to protecting forests. They hold the FSC certificate (Forest Stewardship Council), which makes them protect endangered forests.

They are, however, not transparent about making donations and raising awareness for other issues.

Sources:

https://www.reiss.com/us/en/our-story 

https://www.youtube.com/watch?v=8jTZ_qtiqBc 

https://www.youtube.com/watch?v=e8GagQKZSAg&pp=ygUaaXMgcmVpc3MgYnJhbmQgc3VzdGFpbmFibGU%3D

https://www.youtube.com/watch?v=VJ2FO3abago 

https://www.reiss.com/editorial/covid-19-support 

https://xcdn.next.co.uk/pdfs/reiss/code_of_conduct_statement.pdf 

https://xcdn.next.co.uk/pdfs/reiss/modern_slavery_transparency_act_statement.pdf 

https://www.reiss.com/corporate-responsibility/protect-forests 

https://www.reiss.com/us/en/editorial/enduring-style 

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