Is Showpo Fast Fashion? An Expert Breakdown!

December 18, 2023

Showpo is an online venture that sells women's clothes. By monitoring social media, fashion shows, and other sources, the company selects apparel and accessories according to current trends and styles.

The business began as an offline+online shop before switching to entirely online operations in 2013 and is all about being creative with fashion.

Their goal is to cater to women of all shapes and sizes. They promote body positivity and their clothes make women feel confident in their bodies.

It is a fast fashion brand, as they claim on their website, but at the same time, they are eco-conscious and aware of the impact fast fashion has on the environment.

They carefully choose materials for their clothes and keep their business tactics as sustainable as possible, but they still have a long way to go.

Sustainability Rating: 3/10

Category: Clothing, accessories, footwear

For: Women

Products: Activewear, basics, blazers, curve clothes, denim, dresses, intimates, jackets, coats, jeans, jumpsuits, knitwear, loungewear, maternity clothes, pants, rompers, shorts, skirts, suits, sweaters, strapless dresses, swimwear, tops, co-ord sets, shoes, hats, socks, bags, belts, gloves

Style: Trendy, chic

Quality: High

Prices: $

Sizes: 2XS-4XL, 0-16 (US), 4-20 (UK), 32-48 (EU), 4-20 (AU)

Fabrics: Linen, cotton, viscose, polyethylene, neoprene, nylon, polyester, spandex, leather, wool

100% Organic: No

100% Vegan: No

Ethical & Fair: Yes

Recycling: Yes

Manufacturing country: Australia

Certifications: Insufficient information

Interpretation of the sustainability score

Fashion brands scoring a sustainability score of 3 out of 10 are beginning to adopt sustainable practices and are conscious of the detrimental effects of the fashion industry. However, they don't offer enough information to be regarded as sustainable, but they do supply some.

What Are The Sustainability Practices Of The Brand?

They strive to make responsible decisions whenever they can to lessen their carbon footprint because they are aware of the significant threats the fast fashion brands pose to the environment.

They have been taking significant steps to make their business tactics more sustainable each day. Some of them include:

Using conscious fibers:

The fibers that makeup clothes naturally produce waste and have an influence on the environment. This is why they have made an effort to determine the blend of fibers utilized in their clothing, and they have started switching some of them to fibers that are more carefully chosen.

Careful packaging:

They have switched to more environmentally friendly options for all of their clothing packaging when feasible.

Every year they make sure they have the greatest options available because this is a constantly changing space.

Moreover, their garment labeling is produced from organic or recycled materials, and is made entirely of recycled post-consumer plastic.

What Are The Ethical Practices Of The Brand?

Every link in their supply chain is covered by ethical sourcing, and they make sure that the rights of the laborers and the environment are taken into account at every stage of the procedure.

They also make sure that their clients are aware of the location, person, and working circumstances involved in the production of their items.

As part of their commitment to openness in their supply chain, they demand that all of their suppliers abide by their ethical sourcing regulations.

Every year, they examine this data to make sure that vendors are maintaining current paperwork and that they consistently preserve correct records.

However, the brand receives a bad rating on Good On You based on its environmental, ethical, and sustainable approaches.

What Are The Animal Welfare Policies Of The Brand?

The majority of fast fashion brands still don’t follow animal welfare policies despite rising demand. As for Showpo, they offer insufficient information on their website regarding their animal welfare policies.

They are not certified in this area either. However, they do mention using synthetic leather and not real leather in their products. But again, this information is still insufficient.

Do They Give Back To The Communities?

A growing number of fashion brands donate to charitable causes and take part in activities that benefit the community, children's education, women's empowerment, the environment by cleaning up our oceans, and many other causes.

These initiatives help such fashion brands attract a large number of customers and make them successful.

Since consumers are getting more involved in how fashion brands are conducting their business, when they get to know the sustainable and ethical business tactics of these brands, they tend to buy more from them.

ShowPo is an organization that encourages women to be the best version of themselves. So far, the brand has focused its charitable efforts on areas where it can have the greatest influence.

Through the alliances it has forged with the organizations of its choice, it is able to assist and return the favor to underprivileged areas and people.

As an organization, it sees philanthropy as a duty that it always aims to fulfill. As a customer-focused business, it aims to make fashion more approachable while simultaneously making a positive impact on customers' lives by giving back to the areas in which it operates.

The brand has worked to end hunger through its Hunger Project that has donated more than $110,000 till now.

In addition, after seeing one of the charity's boutiques, Showpo CEO Jane Lu gave high marks to Thread Together for its work in the fashion industry.

Lu wrote about her experience, stating that it was heartwarming to witness the effect that new clothing had on Australians who were in need.

She mentioned partnering with Thread Together to assist with clothing and styling the underprivileged. Thread Together has established stores wherein clothing is donated by providing the opportunity for those in need to shop and make their own selections.

This is how the brand engages in good causes that not only help others but also the brand itself.

Sources:

https://www.youtube.com/watch?v=EYG_2jQg2e4

https://www.youtube.com/watch?v=O74ouzs1asQ&pp=ygUOc2hvd3BvIHJldmlld3M%3D

https://www.ragtrader.com.au/news/showpo-ceo-jane-lu-sustainability-is-a-big-picture-term

https://www.showpo.com/us/philanthropy.html

https://www.showpo.com/us/our-story.html

https://www.showpo.com/us/ethical-sourcing.html