Is Urban Planet Fast Fashion? An Expert Breakdown!
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Urban Planet was launched by YM Inc. in 2000 in Toronto, Ontario. With over 100 sites nationwide, Urban Planet is a rapidly expanding fashion brand in Canada.
Their target market consists of young men and women who range in age from 16 to 24 and belong to a generation that is always searching for the newest and greatest item.
The brand truly takes great pride in being able to offer its clients products at reasonable prices. "Shopping should be fun and great fashion should be accessible to everyone" is the core tenet of Urban Planet.
This makes it quite obvious that Urban Planet is a fast fashion brand.
The other YM Inc. fashion brands include Sirens, Thriftys, Lucky Brand, Bluenotes, Suzy, Charlotte Russe, Aeropostale, Urban Kids, Stitches, WEST49, and Amnesia; which are also considered fast fashion brands.
The corporation takes pride in being a fast fashion business and believes that it will dominate the retail market and hold an unchallenged lead.
Sustainability Rating: 1/10
Category: Clothing, shoes, accessories
For: Women, men
Products: Tops, sweaters, dresses, jeans, bottoms, jackets, hoodies, coats, onesies, bodysuits, activewear, swimwear, underwear, shoes, accessories
Style: Casual, chic
Quality: Low
Price: $
Sizes: S-2XL, 4-10 (US), 6-14 (UK), 34-42 (EU)
Fabrics: Cotton, viscose, polyester, nylon, spandex, acrylic, faux leather, wool, denim, knit, faux fur
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Recycling: No
Manufacturing countries: Not transparent enough
Certifications: No
Interpretation Of The Sustainability Score
If a brand has a rating of 1/10, it means that they don't do enough to reduce their impact or provide little to no evidence of such actions. They don't demonstrate enough care for people, animals, and the planet.
What Are The Sustainability Practices Of Urban Planet?
An ethical clothing brand intends to support recycling and reuse, employ natural fibers and other eco-friendly materials, and support ethical labor practices. The brand should aim to minimize its negative impacts on the planet.
However, it seems that Urban Planet is unaware of the significant environmental damage it is having. It is accountable for its part in the ecosystem's devastation.
The brand doesn’t reveal its production process which leads to the assumption that its goods aren't made sustainably. Furthermore, every other week the brand creates new trends and gets rid of their existing inventory.
The brand has no sustainable practices mentioned on its website and does not show any care towards it.
In addition, YM Inc. is the owner of Urban Planet. The true mission of this parent firm is to lead the fast fashion industry while offering outstanding customer service.
As a result, businesses such as Urban Planet don't feel guilty about the methods they use.
However, the brand claims to offer sustainable clothing collection and packaging but doesn’t show any proof that it is actually true. This is why a lot of people think that Urban Planet is just "greenwashing" sustainability.
Fast fashion companies frequently utilize this marketing ploy to trick the public into believing that their goods, procedures, and regulations are ecologically beneficial.
Are There Any Ethical Practices Of Urban Planet?
An ethical clothing brand does everything within its power to lessen its adverse effects on the environment and to ensure that the environment, people, and wildlife are taken into consideration at every stage of manufacturing.
A fair supply chain, a goal of lowering greenhouse gas emissions, the assurance of safe and equal working conditions for employees, and the search for environmentally friendly materials to make their clothes are a few examples of the steps that ethical clothing businesses take.
Whether or not Urban Planet is an ethical brand is difficult to determine. This is as a result of their lack of transparency.
You won't discover any information about this brand's operations on their webpage, though.
They are unable to establish a reliable relationship with their clients as a result of this lack of transparency. Not providing the audience with such crucial information is also a very unethical move on the part of the company.
Furthermore, they don't respond to any email inquiries. Their frequently asked questions make it very obvious that any information pertaining to corporate areas and company plans is private.
There also has been no proof found if they are giving fair wages to their workers or treating them right and providing them with safe working space.
Does Urban Planet Give Back To The Community?
The brand is donating $50,000 to Black Lives Matter, Black Youth Helpline, Black Health Alliance, Black Legal Action Center, and Black Coalition.
They also intend to commit to more inclusive and varied representation, meet often to discuss significant issues affecting their workers and communities and engage in educational initiatives for their employees.
Are There Any Animal Welfare Policies at Urban Planet?
We couldn’t find any animal welfare policies at Urban Plant. However, they don’t use animal derived materials for their products.
What do we know about the factories that manufacture their products?
Urban Planet does not reveal any details regarding the countries in which it manufactures its products which makes this brand very suspicious.
Being a fast fashion brand with a lack of transparency makes it very unethical. We do not exactly know what materials they are using and if they are using child labor.
Sources:
https://urban-planet.com/pages/about-us
https://urban-planet.com/pages/size-guide
https://urban-planet.com/collections/up_womens_shop-all-womens?p=2
https://prezi.com/-lb4vncghdbk/urban-planet/
https://senecafashionorg.wordpress.com/2019/10/15/sustainability-with-urban-planet/
https://urban-planet.com/pages/black-lives-matter
https://urban-planet.com/pages/faq
https://theorg.com/org/urban-planet-fashion
https://ym-inc.com/brand/urban-planet/