Is Vicidolls Fast Fashion? An Expert Breakdown!
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If we move 1000 years ahead in time and look back to this era, it would be referred to as the era of the online world. Multiple facets of life that we could have never imagined have established a presence online. Could we have ever imagined ordering clothes online without even touching the fabric or seeing the right color in person? Today it is the norm.
Online fashion retailers can be found everywhere. There is hardly any brand out there without a social presence. It is interesting that these days, a brand’s online presence helps pull in more customers as compared to brands that only operate through physical stores. Vici, Vicidolls, or Vici Collection is another brand that has established itself through Instagram, Twitter, and TikTok.
It only has two physical stores but its website is the one that is the real puller. Opening Instagram, you would not be able to escape influencers and random people wearing Vicidolls clothing. It is one of those brands that attract young girls with its cute and aesthetic clothing. On the website, Vicidolls states that its goal is to make affordable clothing accessible for all moods and occasions.
It focuses on women’s clothing and makes everything from casual to formal dresses. It believes that all women deserve to wear the most luxurious clothing to help highlight their beauty and instill confidence in them. That is why one of the biggest drives behind the brand is making affordable clothes because lower and middle-class women rarely get the opportunity to shop at luxury brands. By imitating such clothes and selling them at comparatively low prices, Vicidolls enables all women to enjoy fashion making the statement “Fashion is For All” come to life.
There is some confusion revolving around its official name because it is referred to by three different names in different places; Vici, Vicidolls, and Vici Collection. The brand’s website provides a wonderful overview of the general thought and creative design behind the brand and helps you decide whether this is the brand for you.
Sustainability Rating: 2/10
Category: Clothing, Accessories
For: Women
Products: Dresses, Skirts, Jeans, Tops
Style: Casual, Contemporary, Formal
Quality: Medium
Prices: -
Size: -
Fabrics: Polyester, Organic Cotton, Spandex, Viscose, Elastane, Linen, Leather, Nylon
100% Organic: No
100% Vegan: No
Ethical and Fair: No
Recycling: No
Manufacturing Countries: Not Transparent Enough
Certifications: Not Transparent Enough
It is quite disappointing that there is not much information about Vicidolls anywhere on the internet regarding its manufacturing practices, a little introduction to the brand, or even its future goals. It is like the brand does not care much about building a story and an identity for itself like most brands do. Brands often use history to attract customers by weaving an emotional and toiling past. However, Vicidolls has no “About Us” page and simply states its desire to make affordable clothing.
So, is it fast fashion? Even with such little information, we can confidently say that Vicidolls is a fast fashion brand. It seems to tick all the boxes required to be categorized as one. Fast fashion brands are one of the biggest contributors to global warming and climate change because the fast fashion model works on abusing the Earth and causing harm to it in the process of manufacturing low-quality garments.
There can never be a sustainable fast fashion brand because the word “fast” is the reason that this model is so harmful. It is based on the quick replication, selling, and discarding of clothes that add to land pollution in addition to the release of various toxic gasses and substances. Thus, until the fast remains in fast fashion, the brand cannot be labeled as sustainable.
Vicidolls confidently states that it aims to bring high fashion to the level of middle-class women. How exactly does it do that? By replicating luxury fashion and manufacturing it using cheap material that only lasts for a short time. If the brand used high-quality material, it would never sell such affordable clothing. According to many bloggers and influencers, Vicidolls grants a 20% discount every time you shop if you’re a loyal customer. The brand must be getting some type of advantage from this deal.
Moreover, Vicidolls regularly updates its website with new designs and garments. This is another indicator of it being fast fashion because sustainable brands introduce new garments only a few times a year because their clothing is meant to last a long time. Brands like Vicidolls are always engaged in seeking out new trends and mass producing them so that they can be the first brand to offer the newest trend. This is why such brands update their collections almost daily.
The idea of so many new designs may sound appealing to the customer but a little background knowledge on the toxicity of fast fashion can help you open your eyes to the reality. Vicidolls does state that all of its clothing is made in the United States but we do not know how true this may be because as mentioned before, there is next to no information about the brand online.
Vicidolls does not have any sustainability goals or initiatives anywhere on the website. It does not even acknowledge that sustainability is important. It does not provide a Code of Conduct or annual reports detailing its greenhouse gas emissions, water usage, or energy usage. It has not been rated on the GoodOnYou directory or by the Fashion Transparency Index. It does claim to be 100% vegan on its Instagram page but without proof, we should take this claim with a grain of salt.
However, almost 1500 people gave it a rating of 4.1 out of 5 on Trustpilot praising the quality of the clothing and the good customer service. Mostly fast fashion brands are criticized for the terrible quality of the garments but it seems like Vicidolls has found a way to break that stereotype. The lack of transparency surrounding Vicidolls is quite disappointing though because it is more than important to be aware of the impact of fashion on the world right now. As of now, Vicidolls is a 100% fast fashion brand.
VICI — What It’s All About – District Damsel
VICI | Women's Online Boutique: Trendy & Cute Fashion (vicicollection.com)
VICI Reviews | Read Customer Service Reviews of www.vicicollection.com (trustpilot.com)