Is YesStyle A Fast Fashion Brand? An Expert Breakdown!
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Asian clothing and beauty products have been all the rage all over the world recently. They are being considered up to par with the biggest Western brands due to their unlimited variety and high quality.
YesStyle is an E-commerce store that brings you the latest trending fashion and beauty products from over 300 Asian brands. It has an easy-to-navigate website that lets you browse through numerous categories to pick out your favorite items.
YesStyle was founded in 1998 by Joshua Hua and his wife, Priscilla Chu, to globalize Asian beauty products in the world. They started the business in a basement in Florida, and today, it is one of the biggest E-commerce stores in the world with over 400 employees, and offices located in Hong Kong, Korea, and Japan.
One look at its website blows one away with its cute, trendy, and classic clothing and make-up products. It makes sure to capture the customer and not let them leave without buying at least a few products with the big displays of their latest and highest-trending items.
In addition to the various brands showcased on its website, it also has its own branded items that it sells to buyers worldwide, especially in the United States and Europe.
One of its most attractive features is that it offers low prices even for the latest products and customers receive points for every purchase which compels them to keep coming back. However, a review on Trustpilot pointed out that the number of points gained does not compensate for the amount you spend on each item.
From the first look, we can tell that YesStyle is extremely customer-oriented and is dedicated to keeping the store economical for all. Its loyalty points program and special student discounts are especially admirable and showcase the value it holds for its customers.
Moreover, it is highly praised for constantly improving itself through customer feedback on many customer reviews posted on Trustpilot.
Sustainability Rating: 4/10
Category: Clothing, Accessories, Beauty Products, Shoes, Bags
For: Women, Me
Products: Activewear, Dresses, Outerwear, Skincare, Make-up
Style: Trendy, Classic, Girly-girl, Minimalistic
Quality: Medium and High
Prices: $02.00 - $1000.00 (US)
Size: XS-XL (International Size), 2-18 (US), 4-22 (UK), 32-50 (EU)
Fabrics: Polyester, Polyester Blend, Acrylic, Cotton, Spandex, Cotton Blend, Elastane, Nylon
100% Organic: No
100% Vegan: No
Ethical and Fair: No
Recycling: No
Manufacturing Countries: Hong Kong, Korea, Japan, Taiwan, China
Certifications: Not transparent enough
YesStyle has an entire page dedicated to the advantages of ethical and sustainable clothing and claims to manufacture its items from eco-friendly materials through its private-label YS.
However, the numerous numbers of brands under YesStyle make it impossible to determine whether they offer ethical clothing or not. Among the 300 brands offered on its website, a fair few follow environmentally-friendly processes whereas most of the brands are still considered to be fast fashion.
It claims that many of the items produced in its factories are made of sustainable materials, but no proof is available anywhere on the website or any authentic review site.
Moreover, a huge indicator of why YesStyle may not be as green as it claims comes from the fact that most of the items featured in its store use conventional polyester and cotton, especially the items belonging to other brands.
Furthermore, it cannot be considered ethical either because a large number of its products are made in China which has been accused multiple times in recent years of unsafe working conditions and unethical pay.
Also, most of the manufacturing countries are Asian which raises suspicion of child labor at work as well. However, none of these claims can be proven because it does not have any sustainability plan or transparent ethical working conditions on its website.
Another alarming fact related to sustainability is that it does not have any set criteria for brands related to ethical or eco-friendly practices.
Even though it claims to improve and focus on making the store work towards being more sustainable, no such steps have been made apparent which can be proven due to its continuous use of virgin polyester.
But there is still a ray of hope in the darkness because, upon deeper investigation, we can guess that animal cruelty is not at play behind the scenes of YesStyle. Its catalog does not feature clothing made of fur and leather, and most of all, it has a lot of vegan and cruelty-free brands selling under its name.
This claim cannot be backed up by any proof due to the lack of information on the website but one can hope that no animals are harmed in the making of its products.
Despite these concerns, YesStyle has a rating of 4.2 out of 5 on Trustpilot given by almost 80,000 satisfied customers! They praise the store for its cheap prices compared to other retailers and the outstanding variety of high-quality clothing and beauty products.
An overview of the most popular ratings shows that almost 80% of the store’s customers are loyal, which gives it a legitimate position in the fashion market as a trusted and reliable retailer.
There seemed to be no complaints regarding shipment, delivery, or the quality of the clothes except for some unnoticeable issues.
A plus point that the customers seemed to share with us is that its website is extremely user-friendly! In addition to providing the smallest of details about the products, it also gives clear and precise instructions on their usage which many customers found helpful.
However, if you are concerned about its lack of transparency about sustainability, then we recommend checking out People Tree and Etsy!
It offers affordable and trendy clothing as well with an added advantage of eco-friendly products! People Tree especially, is considered one of the pioneers in Fair Trade and sustainable fashion.
Our final thoughts are that it is very complicated to label YesStyle as a sustainable store and it leans more towards being fast fashion, so we recommend you to browse through its website yourself and make the decision that is best for you!
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